Case studies / Local SEO
Local SEO case studyLocal SEO that drives 924 calls and 5.3K profile views
A dermatology clinic in a competitive healthcare market wanted more patient enquiries from local search. We fixed its technical SEO, strengthened its Google Business Profile and built patient-focused content and local authority.
Client: Client name withheld · Dermatology clinic, Oakland Hills, USA
The challenge
The clinic needed to raise its local search rankings and turn them into calls, leads and positive reviews from people searching for dermatology services. Target terms included Dermatology Oakland Hills, Skin treatment, Acne treatment and Laser skin rejuvenation, all while outperforming nearby competitors.
Goals
- Rank higher for dermatology, skin treatment, acne treatment and laser skin rejuvenation searches
- Increase calls, leads and online reviews
- Outperform local competitors
Our approach
- In-depth SEO audit to find technical issues and content gaps
- On-page work on title tags, meta descriptions and header tags with a local focus
- Google Business Profile enhanced with accurate details, strong imagery and active review management
- Local citations and authoritative backlinks from reputable healthcare directories
- Patient-focused articles answering common dermatology questions to capture high-intent searches
Delivered through our Local SEO and local growth work.
Results
Conclusion
By optimising local listings, publishing patient-focused content and earning quality backlinks, the clinic now enjoys higher keyword rankings, more calls and leads and a stronger competitive position.
Client name withheld for confidentiality. Figures come from the campaign reports for this client.
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