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SEO case study

Prominent rankings for every high-intent keyword in one year

A live scan fingerprinting and background check provider needed to capture high-intent searches. Over one year we grew organic traffic to 1.2K monthly visitors and built an authority score of 21.

Client: Client name withheld · Live scan fingerprinting service, USA · 1 year

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21Authority Score
1.2KMonthly organic visitors
2.7KOrganic keywords
158Referring domains

The challenge

Operating in a competitive niche, the provider wanted to improve organic visibility and capture high-intent traffic for searches such as Background check near me, How long does a livescan take and How long does fingerprinting take.

Goals

  • Improve organic visibility in a competitive niche
  • Capture high-intent search traffic
  • Rank prominently for background check and livescan questions

Our approach

  • Comprehensive audit to uncover technical issues and content gaps
  • On-page elements optimised: title tags, meta descriptions, header tags and internal linking
  • Authoritative niche content built around the target keywords
  • Focused backlink outreach to boost domain trust and visibility

Delivered through our Digital marketing and SEO work.

Results

Semrush domain overview
Semrush domain overview
Organic traffic over time
Organic traffic over time
Top ranking keywords
Top ranking keywords
Traffic by country
Traffic by country

Conclusion

This one-year campaign shows how a focused, data-driven strategy delivers measurable results: technical issues fixed, content optimised and high-value keywords targeted, lifting organic visibility and confirming the provider as a trusted name in fingerprinting.

Client name withheld for confidentiality. Figures come from the campaign reports for this client.

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