Case studies / Local SEO
Local SEO case studyTop-3 local rankings, calls up 65% and profile views up 70%
A medical centre in a crowded healthcare market needed more calls from people searching nearby. We rebuilt its Google Business Profile, targeted high-intent local terms and outranked four major local competitors.
Client: Client name withheld · Medical weight-loss clinic, Cedar Knolls, USA
The challenge
The clinic wanted more calls and leads from local searches and a stronger position in Google search and maps. In healthcare the competition for local patients is intense, so the goal was to make the clinic the first choice for people looking for specialised medical care nearby.
Goals
- Increase calls and leads from local searches
- Improve rankings for high-intent search terms
- Outrank local competitors in Google search and maps
- Grow visibility and engagement through optimised listings
Our approach
- Google Business Profile optimised with accurate details, engaging images, service-based descriptions and active review management
- Keyword strategy built around high-intent local terms, supported by local content, structured data markup and internal linking
- High-quality citations on authoritative directories with consistent name, address and phone details
- Competitor analysis to sharpen on-page SEO and earn authoritative local backlinks
Delivered through our Local SEO and local growth work.
Results
Conclusion
The campaign put the clinic in the top positions for its target local keywords, grew calls by 65% and profile views by 70%, and moved it ahead of four major competitors. It shows how a focused local SEO programme turns search visibility into real patient enquiries.
Client name withheld for confidentiality. Figures come from the campaign reports for this client.
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